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Write: Treatments To Sell: Create and Market Your Story Ideas to the Motion Picture and TV Industry, by Kenneth Atchity, Chi-Li Wong
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This manual is a step by step guide to writing the perfect treatment, and to using it to perfect your dramatic art and market your work to entertainment buyers and gatekeepers.
As Hollywood insiders know, the first step in selling your story idea for film or television is preparing a treatment, the brief pitch that sells the concept to a busy producer or agent. Now including updates on the latest trends in the industry, writers-producers Kenneth Atchity and Chi-Li Wong tell readers everything they need to know to create an effective and saleable treatment, one that incorporates such key elements as conflict, likeable characters, plot twists, a climax, and visual drama.
Using dozens of examples from actual productions, Writing Treatments To Sell distinguishes between scripts designed for feature films, episodic television, and made-for-TV movies and shows step-by-step how to prepare a treatment for each. Also included is essential information on copyrighting original ideas for screenplays, as well as acquiring rights to adaptable books and true-life stories. With a comprehensive glossary of industry terms and an overview of the various entertainment markets, this book is perfect for students who want to learn how to write an effective script and essential for anyone hoping to get a foot in the door of the exciting scriptwriting business.
From Library Journal
Walter's name is synonymous with excellence in motion picture screenwriting. The guru of the completed script (he previously wrote Screenwriting: The Art, Craft and Business of Film and Television Writing, LJ 11/15/88), he here offers a tour de force of information for everyone who has ever contemplated writing a movie. While most how-to titles dwell on the three-act structure, strong character development, and other technical skills, Walter urges writers to draw from their own experience. He cheers for films with substance rather than today's matinees that may be shiny and shapely but void of any real soul.
Equally impressive is Writing Treatments To Sell, a debut by two Hollywood writer-producers. Though some of their basic information seems to be a rehash of material found in just about every screenwriting book, everything pertaining to the actual writing of the treatment is original and fresh. There is no better book specifically on treatments. Both titles are highly recommended for appropriate collections. Marty Dean Evensvold, Magnolia Branch Lib., Tex.
Copyright 1997 Reed Business Information, Inc.
Reviews:
"At last-someone wrote the book every screenwriter has needed for years. It can make the difference between success and failure in the industry."-Linda Seger, author of Making a Good Script Great and From Script to Screen
"Essential material for the beginning screenwriter and the established writer, both."-Dale Pollack, producer of Blaze and Saturday Night Fever
"With WRITING TREATMENTS TO SELL, Ken Atchity and Chi-Li Wong have written much more than a book on film treatments. It's an essential guide for handling structure, characterization, conflict, and all the other craft concepts that writers have to know, as well as an incredibly useful outline of what makes this crazy business tick. To top it all off, their energy and passion for writing and story-telling is infectious."--Steven Womack, author of CHAIN OF FOOLS.
"Atchity and Wong have created a highly accessible and entertaining step-by-step guide through the creative minefields of motion picture and television development. Thus, they have delivered an indispensable handbook for all novice writers and producers who want to make a living in Hollywood."
Susan Zachary, Exec VP, Rosemont Productions
"Writing Treatments To Sell" was #4 on Los Angeles Times Book Review's Hollywood Bestseller List!
- Sales Rank: #201065 in eBooks
- Published on: 2013-05-29
- Released on: 2013-05-29
- Format: Kindle eBook
From Library Journal
Walter's name is synonymous with excellence in motion picture screenwriting. The guru of the completed script (he previously wrote Screenwriting: The Art, Craft and Business of Film and Television Writing, LJ 11/15/88), he here offers a tour de force of information for everyone who has ever contemplated writing a movie. While most how-to titles dwell on the three-act structure, strong character development, and other technical skills, Walter urges writers to draw from their own experience. He cheers for films with substance rather than today's matinees that may be shiny and shapely but void of any real soul. Equally impressive is Writing Treatments That Sell, a debut by two Hollywood writer-producers. Though some of their basic information seems to be a rehash of material found in just about every screenwriting book, everything pertaining to the actual writing of the treatment is original and fresh. There is no better book specifically on treatments. Both titles are highly recommended for appropriate collections.?Marty Dean Evensvold, Magnolia Branch Lib., Tex.
Copyright 1997 Reed Business Information, Inc.
Review
“At last-someone wrote the book every screenwriter has needed for years. It can make the difference between success and failure in the industry.” ―Linda Seger, author of Making a Good Script Great and From Script to Screen
“Essential material for the beginning screenwriter and the established writer, both.” ―Dale Pollack, producer of Saturday Night Fever
From the Publisher
Writing treatments that sell is a first book of its kind devoted entirely to the function of treatments in film and TV and how to write and present effective ones. The book is a collaboration by Kenneth Atchity and Chi-Li Wong, partners in Atchity Entertainment International, Inc.
Kenneth and Chi – MA is sincerely honored by your willingness to share your knowledge and adventure relating to this new book. So without any further ado here are all our questions.
What made you initiate the idea of providing a guide like Writing Treatments to Sell?
The most frequent question we were getting from clients—novelists as well as itinerant screenwriters was “what is a treatment?” We realized that book answering this question would be helpful.
Who was your target audience?
The book’s target audience is anyone who wants to write or sell a story to the motion picture or television world.
Who ended up putting pen to paper?
We have a process where we outline the content together, Chi-Li takes a shot at the first draft, then Kenneth does the next, etc.
Is the book specifically targeted for the film industry only?
Although we targeted the book to the film industry, in the years since it was first published we've learned that its useful to writers of all kinds—children’s books, novels, etc.—because it helps them to “get the story straight” before launching into the actual drafting.
Why a book based specifically on treatments?
Because a treatment is a unique creature that will never itself see publication or production, and therefore everyone wonders why it even exists.
What is a “treatment?”
To quote directly from the book: “A treatment is a relatively brief, loosely narrative written pitch of a story intended for production as a film for theatrical exhibition or television broadcast. Written in user-friendly, dramatic, but straightforward and highly visual prose, in the present tense, the treatment highlights in broad strokes your story’s hook, primary characters, acts and action line, setting, point of view, and most dramatic scenes and turning points.” The book goes into detail about the meaning of each phrase in this definition, distinguishing the treatment from “coverage,” “synopsis,” “outlines,” among others.
The Story Merchant itself is all about content, branding and consultation in the entertainment and media arena. How does this book tie into the bigger plan of Story Merchant?
This book, like Atchity’s How to Publish Your Novel or Write Time: A Guide to the Creative Process, from Vision through Revision is a tool by which the Story Merchant shares experience in the commercial world of stories with aspiring storytellers.
Does reading the book create a sense of more business for Story Merchant or is it more directed towards internal growth for each and every writer / screen writer?
We can’t spend time with every storyteller out there who needs guidance, so we wrote this book to help anyone who’s motivated enough to buy it—now available in ebook for the first time. But that’s not to say Story Merchant has found coaching clients through this and Atchity’s other books.
Being an aspiring author myself, I find that optimism and endurance are two of the main things to hold onto while craving for acknowledgement towards your own work, what is your advice towards fellow aspirers who look up to yourselves for hope?
We’ve learned that hope is great, but determination is even better, when it comes to success. Just keep working on your career, whether you’re in a good mood or not, whether you’re hopeful or not. Work is the only sure road to success.
On your website – The Story Merchant – you have your section related to writing Treatments that sell categorized under the following subtitles:
• Reviews of Writing Treatments To Sell.
• Why a book on treatment.
• What is a treatment?
• Writing treatments that sell excerpt.
• About A Writer’s Time.
• Reviews of The Classical Greek Reader
• Reviews of The Mercury Transition.
• Reviews of The Classical Roman Reader.
• Reviews of The Renaissance Reader.
•Reviews of Cajun Household Wisdom.
While the first 4 topics are clearly related to the obvious could you explain the collaboration on the balance? What defines these topics?
Simply that they’re all books from Kenneth Atchity.
In general how has publishing and moving into the entertainment industry changed for writers. I mean – I myself sometimes wish that I had started writing ten years earlier as it seems as if the market might have been less chaotic. In today’s time it’s as if everyone can put pen to paper and call themselves an author. How do you define the word author, writer?
A writer is someone who WRITES, and who cares enough about her writing to find an audience for it. While everything else has changed, that definition has not changed and will not change.
Last but not least, what else can people look forward to? Being in the industry you are it is important to recreate your image and stay in the zone with current trends, how do you intend on moving forward while carrying the weight of years and years’ experience in the existing field? How do you mould yourself to be eye catching and present in the future?
More books are in the works, focused on marketing your writing and on selling your writing, as well as a just-completed book of quotes for writers. We move forward by changing because we respond to a changing world.
As always, thanks a lot for your presence and willingness to Share.
Thanks for providing this wonderful forum.
— My Addiction Books
Most helpful customer reviews
24 of 24 people found the following review helpful.
Great tool, already put it to use!
By t-boogie
I just finished this book about four days ago, and I've already completed my first treatment, in my case a television series "bible." This book gave me a lot of insights, and I'm quite satisfied. It's short, easy to read, direct and practical. There's even a section at the end about copyrighting and legal issues, which is very helpful and will come in handy for the next part of the process that awaits me.
By the way, a previous reviewer mentioned that this book deserves four stars instead of five because a sample treatment for big-screen movies wasn't included. In actuality, a sample television movie treatment was included. All you have to do is change the seven-act structure used for television movies into the three-act structure used for big-screen movies and that TV movie sample treatment can also be used as a sample treatment for a big-screen movie.
36 of 41 people found the following review helpful.
Good facts but missing the main part
By metaldrummer
For a person looking to write a movie treatment for the big screen, the first 20 or so pages outline the requirements very well. But just when you've finished the section on what makes a good movie treatment and are ready to see how all of the requirements tie together, THERE IS NO SAMPLE MOVIE TREATMENT TO REVIEW! NOT ONE! Absolutely bizarre. And yes, treatments vary in how they are written, but how about just one to look at and review? The book moves on to television and gives some sample treatments but they're for a 7 act TV movie which is much different than a 3 act big screen movie. Why is it that a book on how to create treatments omits the very thing that many people buy the book to look at and dissect?
35 of 41 people found the following review helpful.
Almost hit the mark
By BigTimeBookie
I know absolutely nothing about writing a movie treatment. Be aware, I am interested in writing a movie treatment NOT a full fledged script. So when I asked learned friends what book they suggested everyone named this one. I even asked for other references, everyone said this was THE book.
The book does give great details on the content of a treatment, the necessary parts, and insight into the industry, however I was waaaay disappointed that a sample movie treatment was NOT provided. Had the sample been included this book would have gotten a 5 star rating.
It would have been quite helpful to see a treatment dissected and the typing format!! Perhaps someone can email me a suggestion on a book that has the elements this book is missing
Take care--
See all 68 customer reviews...
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