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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 14th Edition is an indispensable resource for people who create graphic art and those who buy it. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition.
- Sales Rank: #22816 in Books
- Brand: HOW Design
- Published on: 2013-09-30
- Original language: English
- Number of items: 1
- Dimensions: 1.20" h x 8.40" w x 10.80" l, 2.80 pounds
- Binding: Paperback
- 352 pages
Most helpful customer reviews
19 of 19 people found the following review helpful.
A must have for freelance artists!
By Michael Robin Cooke
This book is close to a 'must have' for freelancers. It delivers the message that you can't price your services too low or you help to bring down pay rates for everyone. It doesn't exactly solve the problem of freelancers not based in big cities that can't find clients to pay the rates NYC ad agencies will pay.
It has a lot of very useful information for all kinds artists, and it can inspire considering art fields you aren't yet involved in.
25 of 26 people found the following review helpful.
everything you need
By Kanisorn S.
It's a great book for graphic artists and illustrators. Everything you really need to know about how to go about your practice, including all the pricing, legal side, and how to deal with problems. The only downside is it's quite dry. I'm an artist and quite easily distracted so it takes me a while to go through it. Also, some of the wordings could be better because sometimes if you're not business oriented it could take you a while to understand. but overall i'd really recommend it
11 of 12 people found the following review helpful.
Unrealistic in My world but Worth the Pourchase
By Michael Smith
I'm giving this book a five because content wise it's everything I wanted to know and more. One of the more difficult tasks in the design world is pricing your services accordingly. What this book offers is a starting point, whether your market demands lower prices or your lucky enough to be in a market and have clientele that is willing to pay the published recommended prices, either way you have a place to start. I don't have any clients willing to pay $2k+ for a logo, which is a shame but now I know understand my place in the market. Great book for every designer!
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